Skip to main content

Designed for Modern Retailers Trusted Stockists Retail Growth

We are Fujian Footwear, a Melbourne-based company with 38+ years dedication in delivering comfort footwear to Australians.

Quality Collections for Everyday Comfort & Style

NO HANDS, NO REACHING | One Easy Step

EXPLORE OUR STEPPINS

Australias 1st no hands slippers, designed for effortless step-in wear, gentle heel support, and everyday ease.

Go to STEPPINS
COMFORT THAT SUPPORTS YOUR EVERY STEP

EXPLORE COMFORT ZONE

Comfort Zone is designed to prioritise cushioned support, generous fit, and everyday stability for all-day comfort.

Go to COMFORT ZONE
AVAILABLE IN MULTIPLE COLOURS

EXPLORE SANNAH

Everyday ease meets all-day comfort, with a soft cushioned feel and a flexible, easy-moving design.

Go to SANNAH

Join us! Become a Stockist & Partner.

    Our Customer Testimonials

    Fujian footwear complete range are very good quality, fashionable, comfortable and at affordable prices.
    This company is so great to work with. They are trustworthy and honest as well as friendly and very helpful.
    I love that with the most popular styles such as Climber, Crystal and Sannah; they just keep revolving these styles with fresh colours and prints etc.
    I also love that they ask for our opinions and take on board any suggestions given to them.

    Liz ChandlerBliss in Inverlock

    We’ve worked with Fujian Footwear for over 11 years and continue to see them as one of the most well-managed and supportive footwear companies in the Australian market.
    Their strong leadership is reflected across every department, from IT and warehousing through to sales and marketing. The team consistently provides reliable support and maintains a customer-focused approach.
    What stands out is their balance between digital marketing and in-person service. While many businesses now rely mainly on virtual presentations, Fujian Footwear still invests in an experienced sales team that regularly visits brick-and-mortar retailers. These visits help strengthen retailer relationships, provide valuable market feedback, and introduce new ideas and product innovations directly to stores.
    In recent years, Fujian Footwear has also shown a fresh and responsive approach to product development. Their range has expanded significantly, with products becoming more relevant and accessible for regional retailers. This has been further supported by improved warehouse stock availability and an easy-to-use ordering portal.
    Their high level of service and ongoing innovation continue to contribute to their success and make them a valued long-term partner.

    Paul TibbettsIsland Shoes

    Fujian Footwear offer great quality brands, with good stock service.
    I deal with Chris Harris who always makes time for a shop visit and nothing is ever a problem.
    Nothing but exceptional customer service from these guys.

    Linda KliousisThe Shoe Spot Toronto NSW

    We love the quality of all the brands, but Just Bee is our definite favourite! Comfort, styling and price point is what the brand is all about.
    Everything is always so easy when ordering a range, what you see as samples is exactly what you get. And, if there is a problem, it is always attended to immediately with care and consideration.

    GraceLuxe Shoes & Accessories Griffith

    I have been doing business with Fujian Footwear for more than 15 years. They consistently provide a wide range of shoe selections with reliable quality. In addition, the customer service provided by Chris is highly professional, efficient, and responsive, contributing to a strong and dependable business partnership.

    Bruce xieR&B SHOES

    It's an absolute pleasure dealing with the team at Fujian as their entire Service is outstanding, Partnering us with Very Good quality shoes at amazingly competitive price helping us meet our markets expectations. They are always happy to accommodate our businesses requirements and order/delivery turnaround is second to none.

    LawrenceStrictly Feet